Wednesday, June 24, 2009

Chick-fil-A Beefs Up Fifth Annual Cow Appreciation Day Celebration with Online Photo Contest for Cow-Clad Kids

/PRNewswire/ -- To celebrate its fifth-annual Cow Appreciation Day on July 10, Chick-fil-A will honor its Chick-fil-A "Eat Mor Chikin(R)" Cows by offering a free meal to any customer who isn't "too chicken" to visit any of its more than 1,440 participating restaurants fully dressed as a cow. To add to the celebration, the chain invites parents to enter photos of their cow-clad children as part of the "Show Us the Cow" online photo contest, for a chance to win a $1,000 U.S. Savings Bond.

Between now and August 31, children ages 10 and younger are encouraged to work with an adult to submit creative photos of themselves, or with their siblings or friends, dressed as cows. The contest website, www.CowAppreciationDay.com, will provide details about uploading photos for the contest.

Once the pictures are uploaded, the public can vote for their favorite photo through August 31. When public voting closes, the twenty photographs receiving the most Internet votes will be named semifinalists. From the semifinalists, Chick-fil-A will select five finalists and one grand prize winner based on overall quality, appearance, originality, creativity and skill. The entrant's age will be taken into account for judging.

The grand prize winner will receive a United States Series EE Savings Bond with a maturity value of $1,000, a catered party for their classroom, free Chick-fil-A Kid's Meals for a year and a digital camera, among other gifts.

"We hope the 'Show Us the Cow' contest inspires parents and children to get creative and have a little fun together, while making their costumes, taking their photos and encouraging their friends and families to vote," said Angela Savage, senior consultant for the Chick-fil-A Kid's Meal Program. "Chick-fil-A is committed to offering children fun and educational activities, in addition to our tasty and healthy kids' menu options."

The contest details will first appear on the Kid's Meal bag in early June. In honor of Cow Appreciation Day and the chain's beloved bovines, each Kid's Meal from June 22 - July 25 will include miniature Cow figurines (while supplies last). One out of every 100 of these Cows will have gold spots instead of the traditional black spots and will be packaged with a card redeemable for a free Icedream(R). These limited edition Cows are sure to be collectibles.

Chick-fil-A has a long-standing commitment to providing premiums that promote adult-child interaction and that emphasize the importance of strong character and education. The 2009 Kid's Meal premiums include CD-ROMs, storybooks, and activities that encourage children to explore the world around them.

The photo contest is open to U.S. residents age 10 and under only. For official contest rules and information, please visit www.CowAppreciationDay.com.

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