Parents don’t like the way Hollywood rates movies, primarily because it is inconsistent and vague, according to a new study published in Emory’s online Journal of Family Life. In addition to the rating, such as G, PG or PG-13, study participants said they want more specific content information so they can make more informed decisions about what films they will allow their children to watch.
In general, parents said the rating system relies too much on age to determine ratings, and is unable to take into account individual maturity levels of children. They also expressed concern that standards have loosened over the years, and more risque material is available to younger audiences. They wanted more specific information about violence, language and sexual situations, the research showed.
The study, “Parents Speak: Parental Utilization of and Satisfaction With the Motion Picture Association of America's Film Rating System,” was done by Patricia A. Williamson, of Central Michigan University. She convened focus groups with mothers and fathers of children of various ages. Parents were unanimously dissatisfied with the system, Williamson said, even though some said they used it when deciding whether to let their kids see certain movies.
The Motion Picture Association of America film rating system has been in place since 1968. While MPAA-sanctioned surveys show parents are satisfied with it, increased criticism by special interest groups, parents and film industry insiders has brought it under scrutiny.
Williamson’s research is one of the first academic studies that allowed parents to voice opinions of the film ratings in their own words, without conforming to preconceived categories on a closed-ended survey. Some parents said they had taken their children to a movie, only to walk out, kids in tow, because of something they saw or heard during the film.
“Sometimes we'd get in there and I would think, what was this rated? And I would actually get up and go look and think, ooohh, I disagree. You gotta be kidding me! This isn't PG or PG-13... this is R,” one mother said.
Journal of Family Life is published by the Emory Center for Myth and Ritual in American Life, with support from the Alfred P. Sloan Foundation.
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Showing posts with label movies. Show all posts
Showing posts with label movies. Show all posts
Thursday, October 1, 2009
Monday, January 26, 2009
Does Personality Influence Parenting Style?
/PRNewswire/ -- Mindset Media (www.mindset-media.com), an ad-technology company that enables brand advertisers to reach millions of people with the personality traits that fit their brands, released today a Mindset Profile(TM) of parents, which the company generated from a recent study conducted using Nielsen's Online panel (www.nielsen-online.com).
Is it safe to let your kids go online? Will their brains rot if you let them play video games? How much TV is too much? When it comes to managing the amount and type of media your children consume, it can sure be a minefield. For some parents, media and video games are a bad thing that need to be restricted. For others, it's just part of the fabric of life, and they're much more permissive. It turns out that how you answer those thorny questions may have a lot to do with how you are wired: your particular personality traits.
Mindset Media recently conducted a study of 10,000 parents with children under the age of 18 using the Nielsen Online panel. They found that parents who restrict or ban their children from certain forms of media, such as television, video games, and the internet, have a distinctly different Mindset Profile, or set of psychographic traits, than parents who tend to be more permissive.
According to the study, three personality traits, or Mindsets, over-index for restrictive parents:
-- Parents who ban their children from watching movies and videos are 78
percent more likely to be very diligent, or Diligence 5s, in Mindset
Media parlance. Diligence 5s are remarkably goal-oriented types who
work intensely and systematically until they have achieved what they
set out to accomplish.
-- Parents who restrict their children from listening to certain types of
music are 43 percent more likely to be very dogmatic, or Dogmatism 5s.
This group of people honors tradition, accepts authority, and is
generally conservative in all things.
-- Parents who ban the internet are 30 percent more likely to be very
pugnacious, or Pugnaciousness 5s. Highly pugnacious types are
unafraid to tell others what they think of them: good, bad or
indifferent. They value honesty and bluntness over maintaining social
equilibrium and tiptoeing around feelings.
Permissive parents, on the other hand, over-index on three very different three personality traits:
-- Parents who never restrict their children's use of the internet are 39
percent more likely to be very low on the dogmatism scale, or
Dogmatism 1s. They are generally socially liberal types who disdain
so-called moral authorities, especially the conservative kind. They
think kids should be exposed to moral questions and allowed to draw
their own conclusions.
-- Parents who allow their kids to play video games are 24 percent more
likely to be highly altruistic, or Altruism 5s. They think of
themselves as giving and warm. They believe others see those
qualities in you and appreciate and like you for them.
-- Parents who allow their children to watch as much television as they
please are 27 percent more likely to be a full of bravado, or Bravado
5s. They are wide-open to new challenges, even dangerous ones. At
the same time they push themselves, they tend to be accepting of
others and easy to get along with.
"It's always fascinating to see how personality traits shape our choices, from the things we buy to how we parent," said Sarah Welch COO and Co-Founder of Mindset Media. "And marketers can use this kind of data not only to get a richer understanding of their target, but also to reach the parents with the Mindsets to be more receptive to what they have to sell through the Mindset Media ad targeting capability," continued Welch.
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Is it safe to let your kids go online? Will their brains rot if you let them play video games? How much TV is too much? When it comes to managing the amount and type of media your children consume, it can sure be a minefield. For some parents, media and video games are a bad thing that need to be restricted. For others, it's just part of the fabric of life, and they're much more permissive. It turns out that how you answer those thorny questions may have a lot to do with how you are wired: your particular personality traits.
Mindset Media recently conducted a study of 10,000 parents with children under the age of 18 using the Nielsen Online panel. They found that parents who restrict or ban their children from certain forms of media, such as television, video games, and the internet, have a distinctly different Mindset Profile, or set of psychographic traits, than parents who tend to be more permissive.
According to the study, three personality traits, or Mindsets, over-index for restrictive parents:
-- Parents who ban their children from watching movies and videos are 78
percent more likely to be very diligent, or Diligence 5s, in Mindset
Media parlance. Diligence 5s are remarkably goal-oriented types who
work intensely and systematically until they have achieved what they
set out to accomplish.
-- Parents who restrict their children from listening to certain types of
music are 43 percent more likely to be very dogmatic, or Dogmatism 5s.
This group of people honors tradition, accepts authority, and is
generally conservative in all things.
-- Parents who ban the internet are 30 percent more likely to be very
pugnacious, or Pugnaciousness 5s. Highly pugnacious types are
unafraid to tell others what they think of them: good, bad or
indifferent. They value honesty and bluntness over maintaining social
equilibrium and tiptoeing around feelings.
Permissive parents, on the other hand, over-index on three very different three personality traits:
-- Parents who never restrict their children's use of the internet are 39
percent more likely to be very low on the dogmatism scale, or
Dogmatism 1s. They are generally socially liberal types who disdain
so-called moral authorities, especially the conservative kind. They
think kids should be exposed to moral questions and allowed to draw
their own conclusions.
-- Parents who allow their kids to play video games are 24 percent more
likely to be highly altruistic, or Altruism 5s. They think of
themselves as giving and warm. They believe others see those
qualities in you and appreciate and like you for them.
-- Parents who allow their children to watch as much television as they
please are 27 percent more likely to be a full of bravado, or Bravado
5s. They are wide-open to new challenges, even dangerous ones. At
the same time they push themselves, they tend to be accepting of
others and easy to get along with.
"It's always fascinating to see how personality traits shape our choices, from the things we buy to how we parent," said Sarah Welch COO and Co-Founder of Mindset Media. "And marketers can use this kind of data not only to get a richer understanding of their target, but also to reach the parents with the Mindsets to be more receptive to what they have to sell through the Mindset Media ad targeting capability," continued Welch.
-----
www.fayettefrontpage.com
Fayette Front Page
Community News You Can Use
Fayetteville, Peachtree City, Tyrone
www.georgiafrontpage.com
Georgia Front Page
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